For Stock items you are purchasing the downloadable Atlas (filename).pnt file. This file is the graphic for your Sail, Flag, Billboard, Canvas or Tame depending on which item you purchased. You will also get the free Instructions.jpg file. It is a detailed and easy to follow set of instructions to help you get your new graphic on your Sail, Flag, Billboard, Canvas or Tame. After you've done it once, you won't need the instructions again.